Kevin Harrington is widely considered the person who invented the now universal infomercial. He also founded the As Seen on TV empire, with over $5 billion in product sales, and was one of the first people ABC approached to perform as one of their judges on the wildly successful and Emmy Award winning, Shark Tank.
Kevin has proven his place as one of the most successful entrepreneurs who ever lived and worked in the industry. His colleagues have included names from the list of the most acclaimed celebrities in the world. He has been responsible for launching some of the most successful TV Media Campaigns in the business.
Kevin Harrington likes to shine his spotlight on unique products and services. Utilizing our wealth of resources on current trends, trade shows, conferences, articles, and press releases our research department searches for products that are aligned with Kevin’s philosophy and criteria. We then arrange to have a conversation to learn more and determine if the companies we are speaking with are an appropriate fit.
We purchase airtime through nationally recognized media buyers who secure our TV commercial spots weeks in advance. We secure commercial spots from the cable providers, networks and/or other media sellers in many of the top markets around the country. We have no direct affiliation with the networks on which we air.
No, the scheduling fee is the only financial responsibility for the omni-channel production by the participant. However, if a participant chooses to customize their production with multiple locations, multiple talent, and/or prime time TV slots an extra fee would be incurred.
A copy of the TV spot will be sent for your review and approval upon completion of editing. Once we receive your signed final edit approval form, you will own the complete licensing rights to repurpose and/or rebroadcast to leverage your exposure.
The Producer assigned to your TV campaign as well as a Production Coordinator will assist you with the following items:
Your scheduling fee includes the costs of producing and airing a celebrity hosted TV spot. Partnering with Kevin Harrington and our studio affords a unique opportunity for an accurate and informative message about your product or service to be presented on targeted networks, in targeted markets, at popular viewing times without needing to have Madison Avenue sized budgets. In order to properly analyze the return on investment and value equation this opportunity affords, it is important to factor-in what would be the costs of all of the pre-production, creative development, travel, camera-work, on-air talent, editing, and post-production involved in producing high broadcast quality television spot, along with the involvement of a celebrity spokesperson like Kevin Harrington. DRTV/BRTV production costs ranging from $50,000 or more are not uncommon in the industry. For this reason alone, our opportunity amounts to a tremendous value equation even before the spot begins broadcasting because you can immediately begin to re-utilize the spot as your own video marketing tool.
Your scheduling fee also includes the airtime scheduling, trafficking and agency placement costs of inserting your spot on targeted networks, and in targeted markets, as a test. TV Media Campaign begins with a media test. A test includes developing a persuasive creative, visual demonstration and the price or discount of the product/service being featured during this special limited offer. It’s important to have a compelling offer in the call-to-action to incentivize the impulse buyer to act now. We recommend a test using a modest degree of scheduling frequency to determine the impact of the message. Feedback from a media test allows for any necessary adjustment, prior to purchasing additional media time to increase message frequency. All broadcasts occur on networks and in markets that you indicate are of interest, by completing our market and network checklists provided. Our media experts can help guide you in those determinations.
Beyond the ownership of the TV spot, you can leverage by streaming online, rebroadcasting at trade shows and events, on social media, with bloggers and influencers, and international distribution through our studio’s foreign language and sub-titling capabilities. Moreover, we have the ability to leverage your investment for Spanish language viewers on a global scale. These types of strategic marketing strategies can potentially result in thousands of more viewers. Remember, Kevin Harrington is recognized globally and is the pioneer of As Seen On TV and participants in our TV Media Campaign are afforded the opportunity to utilize the As Seen On TV logo and Kevin Harrington’s image on their website, marketing and branding strategies, as well as the logo feature on product packaging. Consumers may not be familiar with your product or service but they have seen the As Seen On TV logo branding on many of their favorite products now for decades.
Aside from the television exposure, we integrate a comprehensive marketing campaign utilizing press releases/press wires, social media platforms, relevant blogs and promotions on our AsSeenOnTV.Pro website. For example, our press releases can generate 500+ impressions combined with 1,000+ Social Media Impressions and 1,000+ YouTube Impressions. Kevin Harrington currently has thousands of followers on Facebook, as well as on other social media sites. Kevin’s “reach” figures have averaged over 20,000 organic impressions (without boosts or promos) and peaks above 100,000 with a combination of boosted and organic posts. While we anticipate continued growth of the numbers, it is difficult to accurately measure the entirety of all projected impressions that can be obtained, especially if you continue to repurpose and rebroadcast the spot for additional exposure. The integrated strategies we have implemented throughout the various social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc…) suggest conservative and consistent growth; furthermore, the participant of our TV campaign is encouraged to collaborate with our social media team in order to maximize the potential of these campaigns.
Once we agree to work together, we require all participants to complete both the market and network checklists below to best target your demographic. We will disperse your spot amongst many of the chosen networks and markets you indicate.
Airing on the appropriate network and in the appropriate markets increases viewership of the TV campaign. Our media experts can assist you in these determinations utilizing our resources as well.
The production timeline is an approximate schedule from the initial communication stages up to the airing of the TV spot. Please keep in mind shoot dates and airings may vary based on participant’s individual needs and requirements.
Television Production is time sensitive by nature and it is crucial that we determine which products or services will be featured based on seasonality. Once determined, the project will move into pre-production and storyboarding/script creatives. At this point, both organizations can mutually determine the most conducive time frames for filming and airing of the produced TV spot.
Our Creative Department will contact the participant to request the following materials: completed Product/Service Information Form, product literature, press kits, media lists, and 8×10 four-color ad transparencies and logos.
Approximately 3 weeks after receiving the completed Product Information Form and materials, our TV script writers will develop a creative that will be sent to you for your review, provide collaborative input and final approval. This will consist of product information (the Sell), bullet points/CGIs (the Offer), the warranty and a Call-to-Action (website URL). We work with each company to highlight your product/services benefits and features. If available, testimonials, before and after images, or a brand ambassador will be used to lend additional credibility and legitimacy.
Production takes place at our studios and/or on-location sites. To maintain a tight production schedule, location and dates are finalized and determined approximately one month after approval of the creative.
Post-production includes, but is not limited to, primary graphics, voice-overs and other forms of editing. Upon completion of editing, participant will be sent a hyperlink to view and approve the TV spot before going to air.
The spot airs on available networks chosen by the participant and is distributed to audiences throughout the United States.
There are many great products out there. Finding the right product that will be successful is the challenge. In the course of his career Kevin Harrington has evaluated thousands of early-stage consumer products, and in his experience as an equity investor, he has seen countless consumer successes. Before getting involved, he needs to understand from first-hand users what they like about the product and what void it fills. He also looks to understand the growth and growth potential of the company. Ultimately, he needs to obtain as much information as possible about the business, the industry, the management team and the product itself.
By partnering with us, you’re allowing Kevin Harrington and our team to evaluate and find the next great product.
These are the basic guidelines for participation.
Production Company
PRODUCTION COMPANY will provide a complete licensed and insured production and scriptwriting team (field production, graphics, music, voice-overs, on-camera talent, editing, set design and lighting) for taping in Southeast Florida or on-location for completion of the PARTICIPANT TV commercial spot. PRODUCTION COMPANY hereby grants PARTICIPANT complete licensing rights and copies of the TV commercial spot for any legal and marketing/promotional purposes as well as rebroadcasting.
PRODUCTION COMPANY guarantees the commercial spots will air in targeted DMA markets. PARTICIPANT selects cable networks and markets as specified on the network and city distribution checklists provided by the PRODUCTION COMPANY. (See Broadcast Distribution for network and DMA market information).
PRODUCTION COMPANY will collaborate with PARTICIPANT in conjunction with the promotion and branding of the TV campaign via press releases distributed to targeted multi-media platforms. AsSeenOnTV.pro will promote PARTICIPANT through its integrated social media outlets and consumer engagement strategies.
Featured celebrity: Kevin Harrington will appear in the PARTICIPANT’S TV commercial spot delivering a customized product introduction, with no royalties, licensing fees or other additional fee requirements other than the scheduling fee.
Participant
PARTICIPANT will complete a Product/Service Information Form (PIF/SIF) provided by the PRODUCTION COMPANY. PARTICIPANT is responsible for shipping product samples for professional photography and studio taping. PARTICIPANT acknowledges that the PRODUCTION COMPANY will immediately assign studio personnel to begin work on certain aspects of the PARTICIPANT’S TV campaign.
PARTICIPANT agrees to review and approve final script, press releases and shot list. PARTICIPANT agrees to approve final edited TV commercial spot prior to network airings.
Once both parties authorize this agreement, Participant commits to participate in the AsSeenOnTV.pro TV campaign described above and does further agree to provide the completed product/service information form in a timely manner. All aspects of the agreement will be completed within twelve months or sooner of agreement execution assuming Participant does not withhold reasonable approvals. The parties agree that Florida law applies and the jurisdiction for any action regarding this agreement shall lie in the courts of Broward County, Florida. AsSeenOnTV.pro has no direct affiliation with the networks on which they air and purchases airtime through cable providers, networks and/or other media sellers. This agreement contains the full and complete understandings between the parties whether written or oral, pertaining thereto, and cannot be modified except by a written instrument signed by each party hereto.
